Surgery Made Simpler.
By Design.
MODERN Surgical Design is a Medical Device IP Studio focused on creating practical surgical innovations with clear clinical and commercial value.
We combine decades of operating room experience with MedTech development expertise to advance meaningful opportunities from insight to intellectual property and strategic partnership.
8
Products in Portfolio
4
Granted U.S. Patents
60+
Years Combined Experience
Clinical Insight. Medtech Execution
WHAT WE DO
A Different Model for MedTech Innovation
MODERN operates as a Medical Device IP Studio—building and advancing surgical
innovations with the clinical, technical, intellectual property, and commercial foundation required for strategic partnership.
Rather than taking products through full-scale commercialization ourselves, we focus on developing well-defined opportunities that can be efficiently evaluated and advanced by established medical device companies.
Our role is to transform a validated clinical opportunity into a compelling MedTech asset.
DEVELOP
Create a practical surgical solution
ADVANCE
Address development and commercialization requirements
PROTECT
Build the intellectual property position
POSITION
Prepare the opportunity for strategic partnership
From validated need to partner-ready opportunity.
OUR APPROACH
Every Innovation Must
Meet These Standards
No concept moves forward at MODERN unless it satisfies all four criteria.
IMPROVE SAFTEY
Meaningfully support patient, surgeon, or clinical team safety.
PRESERVE TECHNIQUE
Integrate into established surgical technique without creating unnecessary procedural change.
ENABLE AFFORDABLE ADOPTION
Provide a practical value proposition for hospitals and healthcare systems
IMPROVE WORKFLOW
Enhance efficiency, consistency, or quality within the surgical environment
If a concept cannot withstand all four pillars, we do not pursue it
OUR PROCESS
We Validate the Need Before
We Develop the Solution
In the operating room, surgeons and clinical teams routinely adapt, improvise and work around challenges in real time.
Because the procedure continues, these friction points may never become visible outside the OR.
This is where MODERN begins.
Before we commit resources to any concept, we first determine whether the problem is meaningful, repeatable, and worth solving.
Observe. Challenge, Validate. Then Innovate.
OUR VALIDATION PROCESS
01
OBSERVE THE REALITY
Identify unmet OR needs
Surgeon and MedTech executive-led discovery from active operative experience across multiple institutions and specialties.
VALIDATE WITH THE PEOPLE WHO USE IT
Test the premise in the real world
We test the premise with a select group of surgeons, clinical staff, administrators and other relevant decision-makers.
Their feedback helps determine whether the observed problem is shared, whether the proposed solution addresses a meaningful need, and whether adoption is realistic.
CONFIRM THE NEED WITH EVIDENCE
Establish the proof
We review existing peer-reviewed literature and published clinical research for independent evidence supporting the significance of the problem.
The objective is not to create research to justify an idea. It is to determine whether the clinical evidence supports pursuing the idea in the first place.
02
03
Only after an opportunity survives this process does MODERN advance it into concept development.
OUR PORTFOLIO
Purpose-Built Surgical
Innovation
MODERN's portfolio is built around clearly defined clinical needs identified through our validation process.
Each opportunity is developed with the same objective: create a practical solution that improves the surgical environment while building a strong foundation for strategic partnership.
Our portfolio spans multiple areas of surgical care with each concept progressing according to its clinical, intellectual property, development and commercial potential.
MIS
MINIMALLY INVASIVE SURGERY
5 Products
Laparoscopic and endoscopic workflow solutions addressing the friction points surgeons encounter in every minimally invasive case -- from scope preparation through procedure completion.
Open Surgery
OPEN SURGICAL SOLUTIONS
2 Products
Tools designed for open operative environments where workflow, field management, and team coordination directly impact case efficiency and patient outcomes.
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Healthcare App
DIGITAL HEALTH PLATFORM
1 Product - MYPHI
MyPHI is MODERN's patient-facing AI platform, designed to close the comprehension gap between what physicians communicate and what patients retain and act on after their visit.
8
Products in Portfolio
4
Granted U.S. Patents
4
MODERN's surgical portfolio is acquisition-ready and available for discussion under NDA. Contact us directly to request a confidential brief.
Patents Pending
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A MODERN SURGICAL VENTURE LAUNCHING 2026
Understand Your Medical Visits.
Clearly. Calmly.
MyPHI is MODERN's patient-facing digital health venture. Medical conversations are overwhelming -- important details are forgotten the moment patients leave the room. MyPHI captures those conversations and transforms them into plain-language summaries, practical next steps, and simple explanations patients can come back to anytime.
AI-powered summaries that turn recorded visits into clear takeaways and actionable next steps
Actionable next steps including follow-ups, prescriptions, and questions for your next visit
Care Circle sharing with family members and caregivers -- read-only, fully patient-controlled
Record Once, Understand Clearly
Start recording when the appointment begins -- on your phone or Apple Watch. MyPHI transforms the conversation into a structured summary within minutes.
Actionable Next Steps
Not just a transcript. MyPHI identifies what patients were told to do, follow-up timelines, prescriptions, and open questions for the next visit.
Care Circle
Share visit summaries with trusted family members or caregivers in read-only mode. Access can be changed or revoked at any time.
Privacy by Architecture
Raw audio and transcripts are automatically deleted after processing. Only what the patient chooses to keep and share is retained. Data is never sold.
Privacy-first architecture -- raw audio deleted automatically, data never sold
AVILABLE ON IOS APPLE WATCH SUPPORTED IP PROTECTED
LEADERSHIP
Clinical Insight.
Medtech Execution.
MODERN was built around a combination that is difficult to replicate: decades of experience inside the operating room paired with decades of medical device development and commercialization expertise.
That perspective allows us to evaluate opportunities from both sides -- understanding what matters clinically while recognizing what is required to turn an innovation into a viable medtech asset.
Dr. George Crawford
Co-Founder CEO
More than 30 years of surgical experience provide the clinical foundation behind MODERN's approach to innovation. Dr. Crawford brings a surgeon's perspective to identifying unmet needs, evaluating workflow challenges, and determining whether a proposed solution can deliver meaningful value in the operating room. His role is simple: make sure we are solving the right problem.
Rob Evans
Co-Founder CEO
Rob brings more than 30 years of experience spanning surgery, medical device development, commercialization and strategic growth. He leads the process of translating validated clinical opportunities into structured MedTech assets -- aligning product development, intellectual property, market considerations, and strategic positioning. His role is equally clear: make sure a strong clinical idea can become a compelling commercial opprtunity.
LET'S TALK
The Right Innovation. The Right Partner
MODERN develops medical device opportunities with strategic partnership in mind from the beginning.
We welcome confidential conversations with strategic partners, medical device companies, inventors, clinicians, and organizations interested in portfolio opportunities, consulting engagement, or broader healthcare innovation.
Whether you are evaluating a specific innovation, exploring a strategic partnership, or seeking expert guidance, we are ready to start a conversation.
Who We Work With
Strategic manufacturing or commercialization partners
Medical device companies seeking evaluation or partnership
Inventors or clinicians with aligned surgical innovations
Healthcare organizations exploring workflow or efficiency solutions
HEADQUARTERS
1105 Woodstock Ave
Anniston, Alabama 36207
MYPHI
If there's strategic alignment, let's start the conversation
GENERAL INQUIRIES