OUR TEAM
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Dr. George Crawford is the Founder and COO of MODERN Surgical Design, bringing decades of experience as a renowned minimally invasive surgeon with a passion for surgical innovation and a deep understanding of the clinical challenges faced in the operating room.
His extensive background in surgery and commitment to improving patient care have been instrumental in guiding the development of products that enhance surgical efficiency and clinical outcomes. Known for his leadership and problem-solving abilities, Dr. Crawford combines hands-on expertise with strategic vision to drive the company’s mission of optimizing surgical performance without disrupting established techniques.
His ability to blend clinical insight with practical solutions ensures that MODERN’s products effectively streamline surgical workflows and deliver real value to healthcare professionals.
Rob Evans is the President & CEO of MODERN Surgical Design, bringing nearly three decades of experience in the surgical field, including over 20 years in the medical device industry and several years in clinical roles.
Driven by a passion for innovation to make surgery better, more affordable, and focused on improved patient outcomes, Rob has a proven track record as an award-winning marketing executive, successfully launching products that achieved significant market success.
Prior to joining MODERN Surgical Design, he led one of the top U.S. marketing divisions at KARL STORZ Endoscopy and gained extensive clinical expertise as a Lead Clinical First Assistant & Surgical Tech at various renowned medical centers. Rob’s leadership is defined by his ability to deliver practical, budget-friendly solutions that add real value to surgeons and healthcare facilities. He holds a Business Management Degree and advanced certifications in leadership, finance, and marketing.